Menu

• Skills
• Work experience
• Education
• Interests
• Contact
• 
  • 
  • 

General presentation

Anthony LUCAS
French nationality
41 years old
Driving license

International journey since 2004

Skills

Social skills

Dynamic

Organised

Independent

Empathic

Creative

Languages

French 100% English 95% Spanish 95%

Business development

Analysis and strategy

• Market, competition and customer base studies
• Identification of strengths, weaknesses, opportunities and threats of projects
• Strategic positioning
• Establishing strategic and operational objectives
• Reporting, analysing and following-up performance indicators
• Competitive intelligence

Management

Personal skills

• Strategic insight
• Excellent relational skills
• Sense of synthesis

Technical skills

• Implementing commercial and promotional offers
• Developing strategic partnerships
• Reporting, analysing and following-up performance indicators
• Team leadership
• Improving customers loyalty and recruitment

Reference book: The Lean Startup

Sales

Business management

• Definition of commercial strategy
• Reporting, analysing and following-up sales objectives thanks to relevant key performance indicators
• Sales pitches in French, English and Spanish

Technical skills

• E-commerce installation and administration on Wordpress
• Online sales for an international audience with PayPal

Project management

Digital marketing and communication

Digital marketing

• Project needs assessment
• Market study
• Creating and following-up requirements specification
• Strategic positioning
• Competitive intelligence

Digital communication

• Development of communication strategies: planning, publications, assessments and adjustments
• Content creation for social networks
• Administration of social medias professional accounts: Facebook, Twitter, Instagram, Pinterest, Tumblr
• Editing newsletters with YMPL, Benchmark Email and MailChimp

Graphic design with Illustrator and Photoshop

• Graphic charter
• Logo
• Corporate and promotional materials
• Publications for the social networks

Video editing with iMovie

Web projects

Development of web projects

• Needs analysis
• Implementation of technical specifications
• Content creation
• KPI follow-up

Creation and administration of websites made with WordPress (anthonylucas.fr)

• Membership
• E-commerce
• Online booking system
• Learning Management System
• Basic knowledge of HTLM5 and CSS3 languages

Events management

Design and implementation of events for an international audience

• Creation of original and profitable events, consistent with the marketing strategy
• Budget management: estimation, budgeting and budget control
• Human and material ressources management
• Development of partnership agreements
• Media coverage

Teaching

Content preparation

• Creation of learning programmes (chapters, lessons, exercises, assessments, exams) tailored to general and specific needs
• Creation of dynamic content thanks to diversified resources: dialogues, audios, videos, authentic material
• Teamwork with other teachers

Teaching skills

• Identification of the students’ needs and motivations
• Conception and planning of learning activities
• Conception of learning assessment system
• Oral and written presentation of the activities
• Organisation of learning workshops

Development of Learning Management System

• Design of e-learning platform (LMS) allowing an autonomous and flexible learning
• Built-in functions:
  • introduction of programmes and contents (topic, level, objectives, length of the lessons,…)
  • incorporation of many educational content: text, audio, video, pictures, links, pdf,…
  • design of exercises and tests
  • discussion groups
  • responsive design allowing easy access on smartphones, tablets and computers
  • enrollment with membership access
  • online payment

  Work experience

  Nov. 2019
  –
  Now

  Trilingual customer advisor – Snowleader – Chavanod (France)
  Activity: online sale of sports equipment
  . Telephone and chat reception of current and potential customers
  . Response to requests (Salesforce)
  . Accompanying customers before, during and after sales
  . Handling of returns and disputes

  Aug. 2019
  –
  Sept. 2019

  Receptionist – Camping Le Solitaire du Lac – Saint Jorioz(France)
  Activity: 3-star campsite on the banks of Lake Annecy
  . Physical welcome and customer orientation
  . Information on tourist offers in the region
  . Additional sales (snack bar, bike rentals, …)
  . Invoicing and collection
  . Replying to emails
  . Participation in the general running of reception

  Aug. 2018
  –
  April 2019

  Receptionist & marketing and communication officer – Del Mundo Tours- Playa del Carmen (Mexico)
  Activity: excursion agency
  . Physical reception of clients, presentation of the agency, offers, sales
  . Answering emails, online sales
  . Production of external and internal communication documents
  . Updating the website (WordPress)
  . Communication on social networks
  . Management of advertising campaigns with AdWords
  . Supervision of the smooth running of the excursions

  July 2018
  –
  Aug. 2018

  Vacational Concierge – Royalton Riviera Cancun Resort & Spa – Quintana Roo (Mexico)
  Activity: luxury tourist resort
  . Reception of guests, tourist information, assistance within the hotel
  . Invitations to loyalty programme presentations

  March 2018
  –
  June 2018

  Teacher of French as a second language – Iboux – online
  Activity: online French teaching
  . Online teaching of the French language and culture to students of all levels
  . Videoconferencing and use of online resources via the Iboux learning platform

  Jan. 2018
  –
  Feb. 2018

  Teacher of French as a second language – Instituto de Estudios Superiores de Moda Casa de Francia – Mexico city
  . Teaching French language and culture to fashion students

  July 2017
  –
  Sept. 2017

  Receptionist & sales assistant – Décathlon – Annecy (France)
  Activity: sports equipment sales
  . Welcoming and helping customers in the right choice of their products
  . Proposals and implementation of commercial offers in order to boost the sales
  . Preservation of optimal conditions of sales: reception, facing, shelving

  May 2015
  –
  March 2017

  

  https://ouimerci.mx (the website doesn’t exist anymore)

  Managing director of Oui Merci – Mexico city (Mexico)
  Activity : Lessons of French as a second language to children, teenagers and adults
  › Design and administration of the website ouimerci.mx allowing:
  . Online bookings and payments
  . Online learning of the French language and culture
  › Management of digital marketing and communication 
  . Design of the graphic charter, the logo and the promotional documents
  . Daily posting on the social medias about learning French Teacher of French as a second language
  › Teaching of the French language to Mexican teenagers and adults:
  . Setting up of adapted learning programmes with the students
  . Dynamic courses using adapted, original and diversified materials
  › Development of an e-learning platform (LMS) allowing the study and practice of the French language 24/7

  Sept. 2013
  –
  March 2015

  

  http://learningcafe.hk (the website doesn’t exist anymore)

  Co-managing director of Learning Café Ltd – Hong Kong
  Activity: Lessons of French as a second language to international children, teenagers and adults, in private and group lessons and in companies
  › Business development
  . 76% increase in number of learners in 18 months
  . 78% increase in volume of provided courses in 18 months
  . 77% increase in turnover in 18 months
  › Administration of the website learningcafe.hk allowing online bookings and payments
  . Website coming up at the top of Google search results with relevant keywords
  › Design and implementation of the digital marketing and communication strategies
  . Market study, strategic positioning and competitive intelligence
  . Design of the graphic charter, the logo and the promotional documents
  . Daily posting on the social medias about learning French
  › Organisation of promotional and original learning events thanks to partnerships with French speaking shops: workshops to learn how to cook, to go shopping, to order in restaurant, to taste wine in French as well as group discussions Head of studies and teacher of French as a second language
  › Management of an educational team
  . Recruitment, pedagogical and administrative follow-up for 8 French teachers
  › Teaching of French as a second language to Chinese and international children, teenagers and adults
  . Setting-up of adapted learning programmes with the students
  . Dynamic courses using adapted, original and diversified materials
  . Design of online educational content allowing oral and written practice 24/7

  Sept. 2009
  –
  Aug. 2013

  Managing director of French Learning Café – Hong Kong
  Activity: Lessons of French as a second language to international children, teenagers and adults, in private and group lessons and in companies
  › Administration of the website www.frenchlearningcafe.com allowing online payments
  . Website coming up at the top of Google search results with relevant keywords
  › Design and implementation of the digital marketing and communication strategies
  . Market study, strategic positioning and competitive intelligence
  . Design of the graphic charter, the logo and the promotional documents
  . Daily posting on the social medias about learning French
  › Organisation of promotional and original learning events thanks to partnerships with French speaking shops: workshops to learn how to cook, to go shopping, to order in restaurant, to taste wine in French as well as group discussions Head of studies and teacher of French as a second language
  › Management of an educational team
  . Recruitment, pedagogical and administrative follow-up for 5 French teachers
  › Teaching of French as a second language to Chinese and international children, teenagers and adults
  . Setting-up of adapted learning programmes with the students
  . Dynamic courses using adapted, original and diversified materials
  . Design of online educational content allowing oral and written practice 24/7

  May 2009
  –
  July 2009

  Teacher of French as a second language – Chinese University of Hong Kong
  . Teaching to a class of more than twenty beginner Hong Kong students
  . Preparation for DELF A1 examination

  Oct. 2008
  –
  Aug. 2009

  Teacher of French as a second language – Language schools and private lessons – Hong Kong
  Schools: Union of Languages, NTK Learning Center
  . Teaching to Chinese and international children, teenagers and adults with all kinds of levels and objectives (school exams, touristic trips, relocation in France, leisure activity…)
  . Preparation for examinations: DELF A1, A2 and B1, IB (International Baccalaureate) and IGCSE

  July 2008
  –
  Sept. 2008

  Teacher of French as a second language – Private lessons – Sydney (Australia)
  Teaching to Australian adults from beginner to intermediate level

  Jan. 2008
  –
  June 2008

  Teacher of French as a second language – Preparatoria Tecnológico de Monterrey – Mexico city (Mexico)
  . Teaching in 4 classes of 14-to-18-year-old students
  . Design of learning content in collaboration with the teaching staff
  . Preparation for the examinations DELF A1 junior and DELF B1 junior

  Oct. 2007
  –
  June 2008

  Teaching of French as a second language – Language school Eurolingua – Mexico city (Mexico)
  . Teaching to Mexican beginner teenagers and adults
  . Design of educational content

  Sept. 2006
  –
  July 2007

  Trip around the world – Non-profit organisation “Un monde à partager”
  . 10-month trip around the world through the following countries: Zimbabwe, Mozambique, South Africa, Australia, New Zealand, Thailand, India, Hong Kong, China, Japon, United States of America, Mexico and Peru
  . Educational project to raise awareness among 7 year-old children about water conservation on Earth
  . Documentary film-making about the conditions of studying in schools in 10 countries published on the organisation’s website

  Jan. 2006
  –
  July 2006

  Communication assistant – Tecnifibre – Feucherolles (78 – France)
  Activity: commercialisation of tennis equipment (rackets, balls and strings)
  . Participation to the development of marketing and communication strategies
  . Redesign of the website www.tecnifibre.com allowing a better presentation of the brand and products
  . Follow-up and development of partnerships with tennis clubs
  . Reception of professional tennis players at the stringing service stands at the French Open (Roland Garros) and Monte Carlo tournaments
  . Sales of Tecnifibre products at the commercial stands during international tennis tournaments
  . Management of a team of 15 stringers

  May 2004
  –
  June 2004

  Event assistant –  Alizéum – Les Étoiles du Sport – Paris (France)
  Activity: sport events and marketing
  . Participation to the logistic organisation of the first “Université des Étoiles du Sport” (workshops and transmission of experience between promising athletes and former world and Olympic champions)
  . Participation to the organisation of sport events with top-level sportsmen

  April 2004
  –
  Sept. 2005

  Marketing and communication assistant – International Sport Partners – Paris (France)
  Activity: recruitment and placement of French students to American universities thanks to athletics scholarships
  . Search for potential customers and interviews with candidates
  . Design of promotional documents and improvement of communication tools
  . Preparation of the application forms

  Education

  2003 – 2004

  Master’s degree in development and management of tourism and sport organisations
  Université de Montpellier
  January – May 2004: five-month period of study in Canada (University of Regina)

  2002 – 2003

  One-year period of study in Spain (Erasmus programme)
  Universidad Europea de Madrid

  1998 – 2002

  Postgraduate degree in sport management
  Université d’Orléans

  1998

  French science “baccalauréat” (Swiss equivalent: Maturité)
  Lycée Ronsard – Vendôme

  Interests

  Traveling

  • More than 35 visited countries
  • 1995 and 1996: language stays in England and Ireland
  • 2003 – 2004: one-year period of study in Madrid (Spain) as an Erasmus student
  • 2005: six-month period of study in Regina (English-speaking Canada) during my master’s degree
  • 2006 – 2007: 10-month trip around the world through 15 countries in all continents for the non-profit organisation “Un Monde à partager”:
    • Documentary film-making about the conditions of studying in schools in 10 countries
    • Educational project to raise awareness among 7 year-old children about water conservation on Earth
  • 2007 – 2019: residency in Hong Kong and Mexico

  Tennis

  • Tennis at national-level competition since 7 years-old
  • Best ranking in France: 1/6 – Best victories: -2/6
  • Best level in team competition (French national championship): second national division with US Vendôme Tennis team 
  • Tennis coaching diploma
  • Teaching tennis to an international audience in sport organisations in France (USV Tennis), Australia (Jensen’s Tennis) and Hong Kong (Tennis Club de France Hong Kong)

  Guitar

  • Amateur acoustic guitarist
  • French songs performance in hospital for patients at end-of-life
  • French songs performances during French lessons

  Contact me